What is a KPI dashboard?

A KPI (key performance indicators) dashboard is a comprehensive performance and activity tracking tool that is specifically designed for the retail and trade sectors. It is used to measure the effectiveness and efficiency of various business operations in order to drive sales success. The dashboard primarily consists of data that is generated through both online and offline sales activities, including data from both online and in-store sales. The KPIs and metrics included in the dashboard are carefully selected to track the entire journey of sales, from customer acquisition to final purchase.

Who is this dashboard?

This dashboard is ideal for store managers, supply chain executives, and employees at all levels of retail operations. It provides crucial information about performance and customer behavior, which can be used to set, monitor, and adjust sales strategies to improve overall sales and customer satisfaction.

The KPI dashboard is designed to provide a quick and easy way to visualize essential retail metrics. It allows users to compare current performance with past statistics, and provides data-driven insights that can help retailers focus on business growth and less on guesswork. The dashboard is an effective tool for summarizing the state of a business and for making data-driven decisions.

Overview

The data preparation and analysis for this dashboard is done using Alteryx software, and the data is then transferred to Tableau software for visualization. This combination of tools provides a powerful and efficient way to analyze and interpret data to help drive business success.

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